Industry leaders, policymakers and experts examine the future of content creation, digital platforms and artificial intelligence in shaping the media landscape.
The Arab Media Summit 2026 concludes Thursday in Dubai, marking its 24th edition and silver jubilee. Over several days, the summit brought together media professionals, decision-makers and experts to discuss the state of the media industry and the rapid transformations reshaping it. Discussions focused on advances in content creation tools, the growing influence of digital platforms, and the expanding role of artificial intelligence in the media landscape.
On its final day, the summit will continue to address issues shaping the future of the profession. Discussions will focus on the media’s role in creating awareness and influence, as well as the opportunities and challenges presented by new technologies and changing audience consumption habits. At a time of rapid change, the ability of media organisations to adapt, innovate and keep pace with transformation has become a key factor in maintaining their relevance and impact.
The first and second days of the summit featured a wide range of events highlighting the future of media and the transformation of content creation. The programme also included workshops and panel discussions on film and drama production, the future of media work, and the development of Arab talent.
Source: Emirates 24|7