kydance’s CNN said on Thursday it had agreed to a multi-year partnership with Google to explore how generative AI could help drive audience engagement across the network.
The deal marks the first partnership announced since Skydance’s merger with Paramount, under CEO David Ellison, who has sought to position the media group as a technology-driven business.
As part of the deal, CNN will provide enhanced content rights for experimental features in Google’s products.
“Google’s innovation with generative AI has changed how people discover information and content, and now those tools will help us explore new ways to discover and engage audiences,” said Sam Felix, CNN’s senior vice president of strategic partnerships and business development.
Financial terms of the deal were not disclosed.
CNN said the deal is in line with its strategy to protect
its intellectual property, adding that it has multiple
commercial partnerships and ongoing discussions with other
industry players.
The network operates television, streaming and digital news
services worldwide, including CNN International and CNN
Originals, as well as a direct-to-consumer subscription service
and CNN Newsource.
(Reporting by Harshita Mary Varghese in Bengaluru; Editing
by Vijay Kishore)
Source: Khaleej Times